Concept
The idea was to create a series of 'Micro trottoire' and make people play and laugh for the 2023 La Vache Qui Rit Brand Equity. I was assigned the task to go on the shoot and art direct the filming process. I further set the tone for the whole campaign and edited the videos, did some sound design and created the funky intro and carefully chosed the playful transitions.
Skills applied
Conceptualisation | Storyboard Design | Art Direction | Motion Design & Editing | Color Grading | Sound Design